This article on cooperation in VR (virtual reality) between Samsung and Six Flags, the amusement park operators, prompted today's post.
Technically I think the cooperation is in augmented reality because the technology supplements the actual ride experience. The user wears a VR headset during the ride so it is more than traditional VR. I digress.
The point I took away from the article is why do I need to go to a theme park. I can duplicate the experience of the park rides with just a headset. Maybe I would need a chair hooked up to the VR to duplicate all the physical sensations, but I think the combination of headset and chair would be compelling.
VR today suffers from the same problem personal computers had in the early days--no use case. It was not until spreadsheets came along that personal computers took off. We need to find Excel for VR or else it will stay a niche technology. Spreadsheets worked because they served a very basic need-mathematical computation. What very basic need can VR serve (after which it can proliferate into hundreds of other use cases)? My guess would be something related to music. (Almost every Apple product launched on the back of an innovation related to music.) Perhaps allowing the users to share the perspective from the band's point of view during a concert would be compelling. Maybe sell that experience on a subscription basis for a well known band's world tour.