Crowd funding and Kickstarter in particular are becoming increasingly popular. With this popularity, the success of a Kickstarter campaign has become quite "competitive". Now Fallon, a worldwide advertising agency based in Minneapolis, is offering Fallon StarterKit. The StarterKit is described beautifully in the image below and designed to increase the likelihood a Kickstarter project reaches its funding goal.
This post is a synopsis of this story on Fast Company.