Over the last few years I have written several times on the business opportunities from capturing the large amounts of data generated from the Internet and providing analytics and analysis on such data sets (including here, here and here).
This post from Xconomy Boston provides an interesting example of this trend, citing some former students at the MIT Media Lab who have founded Ginger.io. What are three really big opportunities:
- Healthcare
- Mobile
- Analytics
Ginger.io captures all three trends in a service that tracks and reports on the behavior of pharmaceutical users based on their cell phone usage behavior patterns. As Xconomy reports:
"If the software tracks a population of patients taking a drug, and some respond in an expected way but others don’t, the pattern might suggest a way to target the drug more effectively “If you’re a pharmaceutical company, to know a segment is behaving differently and doing better on that drug, that can help you market that medication,” says Anmol Madan, co-founder of Ginger.io and a Media Lab PhD."
