Sometimes one has to sit back and just wonder about the human brain and how it works.
As long time readers know, I think that the design process may be the best way to understand the method to develop a new business concept. With the exception of Nicholas Negroponte, I know of no one else who shares a similar view.
Today I was reading Edward Slingerland's What Science Offers the Humanities and came across an interesting fact. About 40,000 years ago there was what Slingerland called the "cultural big bang" and anatomically modern humans evolved the ability to do representational art. From this ability "the floodgate was opened to an unstoppable wave of continuous cultural innovation leading to multiple piece spears to complex boats to laptop computers". If art was the breakthrough ability to permit cultural and technological innovation, then it is not surprising that the design process would be a good model for developing a new product and hopefully a new business.
Slingerland's book deals with how the mind body duality is being collapsed by advances in neuroscience. Advances in neuroscience are a hugely important area of future research that will change our understanding of the term "human". If you want to better understand neuroscience and the philosophical issues that it questions, read the book.