Today I did a mentoring session for the FIU Pino Entrepreneurship Center. The last mentoring post is here. A few observations on today's session:
- A lot more women are showing up than 2-3 years ago. More women are comfortable with self-employment and looking to grow their business.
- Most people claim to have a sales problem but many entrepreneurs do not think in terms of target segment and without such clarity have trouble articulating a value proposition. Yes they have a sales problem but really they need to identify the target customer, test this hypothesis by rigorous, professional selling and then decide whether they have found a segment or must continue looking for their first market.
- If I had a "press the button" solution to generate viral adoption of software products and apps, there would be thousands of people at my mentoring sessions. I am a student of viral marketing and encourage everyone to become a student of the subject.
- I really like this Brain Pickings quote from the writer Leo Lionni, “What we create … we fill in with our own thoughts and feelings.” Few people who speak to me about their startup ever discuss how their product emotionally engages the customer and expresses their feelings.