By Milton Glaser
In January 2013 I wrote in SF about Milton Glaser.
"Over the last few years I have become a student of design. I think it is the closest discipline to entrepreneurship and many principles of design are directly applicable to new business development. I have been reading Debbie Millman's new book, "How to Think Like a Great Graphic Designer " in which she interviews many of the great graphic designers of the late 20th century. Several designers defined design as the combination of strategy and intellect. Interesting that they omit art or creativity in the definition. Also noteworthy is that so many graphic designers moved on to do architecture and product design. The chapter on Milton Glaser is perhaps the best. The intellect of the man is quite exceptional."
In a recent Quartz article, Glaser defines design:
“Design is the process of going from an existing condition to a preferred one,”
Note the simplicity of the definition.