This was one of Thursday's tweets.
Fast Company describes the buttons:
"The adhesive one-touch buttons instantly order predetermined refills of detergent, paper towels, toilet paper, garbage bags, and other household items. They cost $5 apiece and cannot be customized by brand: Each one is tied specifically to names like Gatorade, Bounty, Tide, and even Kraft Macaroni and Cheese. Amazon currently offers 18 such buttons, though there are a multitude of product options within the individual brands."
My thoughts on the buttons are as follows:
- This is a whole new way to lock in a customer. I would be concerned if I was Walmart;
- In a short time the button data will be able to predict when the consumer "needs" to re-order, which many will find attractive
- When will Amazon start asking if you want re-order notifications?
I think these buttons represent a new dimension in considering how to develop a customer experience.