In class Monday we were discussing a student project. We were debating whether to offer urgent care or orthopedic care facilities to address orthopedic injuries, broken bones and rehabilitation. We all agreed that we needed to survey the target market, but as a quick check I recommended that students research how many people search for urgent care compared with searches for broken leg, sprained knee, etc. I think this would be interesting data and a quick check. I would still expect alot more investigation but this might be a good heads up.