A friend told me this story that illustrates one of the great challenges in social entrepreneurship-how to combine the "do good" with operational efficiency. Here's the story about a new CEO of a non-profit animal shelter and his staff.
CEO: We have to control the cost of animal food and measure every serving
Staff: (Blank look) Why?
CEO: We need to measure the food so we don't overspend on animal food
Staff: (Blank look) No verbal response
CEO: We need to measure the animal food to be sure we do not under feed the animals
Staff: That's a great idea! We will start immediately
