Today I am officially launching the website for my new book, Billion Dollar Company: An entrepreneur's guide to business models for high growth companies. The site contains book reviews, videos and a lot more information about me. If you have never seen me speak there is a part of a video from the uVu WPBT2 archive. You can purchase the book on Amazon here.
Business models are like marketing, frequently mentioned but rarely understood. In my book I develop my way to define a business model--focusing on the five growth drivers in any business, the 15 alternatives for pricing and the role of sales and distribution. I also show how the business model assumptions make developing a financial plan quite easy. Much of the book is filled with practical advice and stories that illustrate the points, but this book is meant for practitioners and is not a disguised autobiography. I think it could be used to spice up an entrepreneurship or finance class at the undergraduate or MBA level and it is going to be used at the MIT Sloan School of Management this fall.
I will be launching a blog for Billion Dollar Company soon to promote the book, which will focus exclusively on business models. In the mean time I would ask that readers feel free to tweet and post about the book on Facebook and other sites. After you have read the book you might want to write a review on Amazon (here).
Two people were especially helpful in this book project. Colleen Post read an early draft and was very helpful in identifying the missing pieces of logic in the narrative. Gary Lattke of Ideatomica designed the website. In addition to a good sense of design and art, Gary is the best listener of any artistic type I have worked with. Jeff Stamp also did a great video book review, but he always does great videos.