I got the idea from Twitter to consult my loyal readers for help with the title of a book I am writing. I have been working on the book for about a year and I think I am almost finished. Originally the book was going to be about lessons in entrepreneurship learned over my 30+ year career. Basically it was going to be alot of war stories to illustrate basic points about how to succeed in building a large company.
When that book was about half finished I changed the book to be a detailed discussion of my concept of a business model. This book follows the ideas that I develop in my workshops and my classes in entrepreneurship at FIU. It has many fewer war stories but it explainss my thinking on a business model to a level of detail that I have not shared before.
The book is intended to be read by aspiring entrepreneurs, but it may also serve as a textbook in a course on business model or entrepreneurship. If I focus on the popular press, I have realized that I need a catchy title. Therein lies the problem. My current proposed title is "A Business Model for Growth--a heuristic to build a company. Setting aside that nobody understands the word "heuristic", I think the title is a bit flat and will not encourage aspiring business people to read the book.
Many of you are long time readers of this blog and quite a few of you have attended my workshops. You understand how I think about business issues. Help me with title suggestions by leaving a comment or send me an email. Contacts with publishers would also be much appreciated. Thank you.
Miami, FL
