Robert Tuchman is the founder of a successful sports marketing company, TSE, that was acquired by a private equity firm. He is also a columnist for Entrepreneur magazine, a writer for a series on ESPN and the author of Young Guns. I will be reviewing Young Guns, Robert's new guide to becoming an entrepreneur, in an upcoming post. Robert's guest post follows.
The decision to change my life and my career path gave me much more to work with than I realized at the time. It gave me a personal stake in a life built around doing something that I loved doing. And it made all the difference. Suddenly, I was building something for me. Something big. Out of this came my tenacity for studying sports marketing which eventually helped me create my own company. However, as determined as I was in the process. It just is not enough these days, you have to have detailed knowledge of the company you want to build, imagine it succeeding, take charge of your idea, and be confident that it will succeed.
My love and passion for sports as well as my knowledge of the business world helped me continue to see a future in the company I was building, and now I still see the ongoing success we have today. Determination is very important in succeeding as an entrepreneur, but today with technology the way it is and new businesses popping up each day, it is just not enough. You have to have the knowledge, a set plan, goals, as well as outlets and other people to advise you along the way.
If you love something invest time in it each day, look at all the possibilities and make it work for you. Take one task on every day and let it be the building blocks for laying a foundation for your company. Make your goals measurable, don’t expect to always accomplish big goals in a small amount of time; take on as much as you can, when you can. Also make sure the environment you are working in is comfortable for you, and that support your goals. Mine was the sports packaging idea, I was comfortable, confident, and knew that I had struck on something big and that it was going to connect me to the world of sports, which I loved. I was excited to see where it would go because I knew it was positively right for me. This is the question you need to ask yourself, what’s right for me? So while being determined continue to do, and invest time in what you love, because if you don’t wake up ready everyday to make your business succeed, you will just sit back and watch it falter; don’t let that happen to your dream.
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