Jeremiah Owyang is a former star analyst at Forrester Research and writes a well regarded blog called Web Strategy. In a post today he writes about collaboration and says:
"...IT must develop a collaboration strategy or run the risk of being blind-sided by business units developing it without them." (My emphasis)
At first this comment struck me as uncharacteristically not profound. Then I realized the real error--it begs the question of what is the mission of enterprise IT today. Web 2.0 and social media has turned all of us (with a heart beat) into "guerrilla" content providers, videographers, entertainers and diarists. The related technologies have unleashed a worldwide creative potential probably not seen since Gutenberg. To think that these technologies and methods will not be brought into the workplace is naive, but to think that the "company" should control these technologies is to miss the really big opportunity. These technologies liberate the workforce, foster unparalleled creativity and unencumbered by corporate IT departments will lead to a pace of change in business process and business model that is unheard of in corporate America.
What I think enterprise IT should become in the face of this dramatic change is:
- The operators of the network (somebody has to maintain and upgrade connectivity and maybe maintain security)
- Special forces type operators who possess certain special skills (e.g. Oracle, AWS, etc.) and are parachuted in to do quick prototyping for a project, if needed
Everything else is handled by individual employees. Productivity software selection becomes a personal decision (perhaps within a budget constraint), collaboration products are selected largely on the basis of who on a team will take the responsibility to maintain the collaboration platform, enterprise software is in the cloud and all that is really needed is domain expertise (accounting, finance, etc.) and whatever does not fall into these categories is probably outsourced to SAAS providers.
Some will argue that today's workforce requires training on software and therefore my model is tragically flawed. In another 5-10 years a whole generation of workers will have grown up with computers. There is no training or training manual for Facebook and workers will have developed the skills to learn software without help, especially if they get to pick the software they use. This new generation is also learning to use their "communities" for help on all kinds of questions and will naturally reach out to these informal sources for help.
The new technologies are breaking down the centralized control model of business in favor of greater individual initiative. Enterprise IT people better buy paratrooper boots (for dropping in) or go to work for cloud computing and SAAS companies.
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