Yesterday's post on McKinsey's analysis of U.S. healthcare prompted the following email:
McKinsey Quarterly (McKQuarterly) is now following your updates on Twitter.
Check out McKinsey Quarterly's profile here:
http://twitter.com/McKQuarterly
You may follow McKinsey Quarterly as well by clicking on the "follow" button.
Best,
Twitter
Now what does this email tell us:
- McKinsey, a very smart group of business consultants, is using Twitter and believe their prospective client base is also
- McKinsey has a search set up on Twitter to capture every mention of McKinsey
- McKinsey is promoting all their publications through Twitter (you can follow the McKinsey Quarterly on Twitter)
You might be asking how McKinsey found my blog post. It was not through a feedreader. Last week I started publishing Sophisticated Finance posts on Twitter using twitterfeed. If you are one of the readers of this blog who does not use a feedreader or email alerts to find new posts here (about 80% of you), you can follow me on Twitter (rhhfla) and get the earliest notice of new posts. Twitterfeed picks up new SF posts faster than Feedburner, Google Reader or NewsGator. Imagine that.
I also think McKinsey's behavior confirms some of my previous thoughts about Twitter.
