McKinsey on Twitter

Yesterday's post on McKinsey's analysis of U.S. healthcare prompted the following email:

Hi, Robert Hacker.

McKinsey Quarterly (McKQuarterly) is now following your updates on Twitter.

Check out McKinsey Quarterly's profile here:

 http://twitter.com/McKQuarterly

You may follow McKinsey Quarterly as well by clicking on the "follow" button.

Best,
Twitter

Now what does this email tell us:

1. McKinsey, a very smart group of business consultants, is using Twitter and believe their prospective client base is also
2. McKinsey has a search set up on Twitter to capture every mention of McKinsey
3. McKinsey is promoting all their publications through Twitter (you can follow the McKinsey Quarterly on Twitter)

You might be asking how McKinsey found my blog post. It was not through a feedreader. Last week I started publishing Sophisticated Finance posts on Twitter using twitterfeed. If you are one of the readers of this blog who does not use a feedreader or email alerts to find new posts here (about 80% of you), you can follow me on Twitter (rhhfla) and get the earliest notice of new posts. Twitterfeed picks up new SF posts faster than Feedburner, Google Reader or NewsGator. Imagine that.

I also think McKinsey's behavior confirms some of my previous thoughts about Twitter.