I have been working with some students at FIU on a new business idea. Their idea involves a new way to manage web content. Then I read a post on CenterNetworks about SlideRocket. Sliderocket is about the most advanced alternative to Powerpoint that I have seen and very slick. CenterNetworks says that SlideRocket's revenue model may be to charge for images that you can insert into a presentation.
With the proliferation of Web 2.0 not only is more content being developed but the expectation is that the content can be customized. We are not talking here just about social networking. The effect of customization will have a profound effect on software design, customer experience and search, just to name a few areas. I see two business opportunities developing:
- I see search tools being developed that can search within an image, a video or a PDF file and extract the selected image/information. Evernote and Clipmarks are early examples of this trend. More sophisticated tagging concepts such as Calais, which I have discussed previously, will help to make the identification and extraction process easier. Imagine that you could search every movie from Paramount and extract a selected image--probably for a small fee. This brings us to the second opportunity.
- Companies such as Paramount, Warner Bros. Records and research firms like McKinsey have huge libraries of images, videos, charts etc. which are not currently organized to be searched especially at the image level. For this information to be organized so it is searchable requires new tools and technology, but then it could be sold in a new way. Allowing this content to be sold at a nominal fee opens up a whole new revenue opportunity. Imagine that you could buy just a Gartner chart within a report rather than spend $1,500 to get a whole report. I think it would expand the revenue opportunities for most companies with huge libraries. Another application of these tools would be to automatically put a logo on every image extracted and let these libraries be used for free in non-commercial applications. This would create a new way to advertise a brand and reduce copyright issues. Imagine that you had access to every image of Beyonce that her record company owned. Next we put new images on an RSS feed and feed it to your Facebook page and millions more people would be reminded of her everyday. Nice.
Note: I have decided just to date stamp new business ideas rather than keep track of which number post this is.