In a temporary period of delusion, I actually thought about starting a second blog--Sophisticated Finance Excel. Hundreds of people have visited this blog through Google searches for "startup model", "excel model", "debt schedule" and "headcount plan". My post Startup Excel Model is the second most popular post ever on this blog. Based on my students, I imagine that a lot of people need practical guidance to build financial models. (Did I mention my workshop this Friday that will cover building financial plans in Excel? ;)
A post on The Extreme Presentation Blog saved me from the foolish idea of starting a second blog. The Extreme Presentation Blog is an excellent blog I read regularly on presentation and design. Their post Presentation Wisdom-Search Engine talks about a new feature from Google--custom search. Custom search allows anybody to create their own search engine that only searches the websites and blogs you include in the searchable sites list. The folks at Extreme Presentation created a custom search engine called Presentation Wisdom that searches only ten very good sites on presentation and design.
I am now pleased to announce the Sophisticated Finance Excel custom search engine. This search engine is devoted to Excel and financial modeling. Today it searches only three blogs. The other two blogs I have mentioned here several times before--Juice Analytics and Microsoft Excel. I can add additional blogs and websites to the searchable site list. If you have a good site for Excel or financial modeling send me an email and I will consider adding it. On the home page for Sophisticated Finance Excel Google provides the code to embed this search engine in other blogs. A directory of Google custom search engines is here. The number of custom search engines is small today but it will grow quickly.
Yesterday I discussed ad widgets. Today I have a branded search engine. Next I'll be thinking about starting the Sophisticated Finance social network on Ning.com. (Hmmm, maybe that delusional state is returning.) Quite amazing the number of branding opportunities available through Web 2.0.
Note: Sophisticated Finance Excel has Google ads which I can not eliminate without paying Google an annual fee or claiming to be a university or government agency. My apologies for helping Google to cover the very high marginal cost of hosting my custom search engine, which must be about two cents per month. I do not endorse any company or person that may be cited in an ad.