Don't be Perfect
Many entrepreneurs have a noticeable case of OCD (obsessive compulsive disorder), which probably explains in part why they are not running GE and work for themselves. The OCD frequently manifests itself in an extreme case of perfectionism. No detail is too small to scrutinize, from the color of the office, to the holiday schedule, to twenty versions of the financial model. If you avoid the trap of perfectionism, there are several benefits:
- You will be able to iterate new products faster because you know there will be a next iteration to make it better
- Staff will be more highly motivated because they will not have to fear and dread the boss' perfectionism
- You will stop doing constant revisions to everything which will lead to the whole business running better and people having time to do what is important--focus on sales
How do you know how to draw the line between "good enough" and perfect? No two people ever review something more than twice!! Here is an example: the analyst and the CFO prepare a financial model; the analyst prepares the model which is reviewed by the CFO (1) and then the analyst prepares a second draft which is approved by the CFO (2); the model is then reviewed by the senior management team (1); these comments are then incorporated by the analyst into the final model which is sent back to the senior management team for final sign off (2). The model is then final. I am not saying that these steps might not each take 2 weeks but the final model is produced with only 3 versions and hundreds of man hours are not lost in constant meetings.
The ability to operate with only two reviews requires certain discipline:
- You have to give clear, complete and thoughtful guidance at the commencement of the project (helps to really know what you are talking about)
- The review focuses on substantive points and major issues; format, making it pretty, etc. can be done by the boss between midnight and 2pm because only the boss knows the required level of prettiness (and normal people are sleeping or clubbing)
- If this approach does not work, you either have the wrong people and they need to be replaced or you should have shown the person an example of what you wanted (good technique with trainees and young employees)
You might be saying this approach does not work for my company because we only have 2 executives and nine programmers. That's the point. The smaller the management team the less reviews and revisions you can take the time to make. Be particularly wary of multiple reviews of sales brochures, websites, vision statements and other activities that might be called m--k----g.
This was post was inspired by a post on Ben Casnocha's blog.